Outdoor Voices Promotes Its AR App at SXSW to Get People Outside—and Shopping

The experience is available for only 2 days

The Outdoor Voices Trail Shop augmented reality app. Outdoor Voices

For a company whose slogan is “Doing Things,” Outdoor Voices couldn’t have picked a better weekend with great weather to promote its new augmented reality app.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.