Oscars All Access: Red Carpet Live Will Be Livestreamed Exclusively on Twitter

ABC will air the 91st Academy Awards Sunday, Feb. 24

The livestream will be available via @TheAcademy. Academy of Motion Picture Arts and Sciences (from @TheAcademy Twitter page)

Oscars All Access: Red Carpet Live will be livestreamed exclusively on Twitter for the first time, starting at 3:30 p.m. PT/6:30 p.m. ET Sunday, Feb. 24. It had previously been livestreamed via Facebook.

The 91st Academy Awards will air on ABC at 5 p.m. PT/8 p.m. ET Feb. 24 from the Dolby Theatre in Hollywood.

The livestream will be available via @TheAcademy.

Oscars All Access: Red Carpet Live will be hosted by actress Laura Marano; television writer, comic and entertainment journalist Louis Virtel; and sports and entertainment journalist Chris Connelly.

The livestream will feature footage from up to 10 cameras placed along the red carpet, and it will focus on stars, nominees, presenters and performers.

Fans can submit questions for nominees, presenters and performers via Twitter using the #OscarsAllAccess, with some of those questions being answered in real-time.

Twitter head of U.S. entertainment partnerships Sarah Rosen said in a release, “Twitter is the place to be during the Oscars. It’s where the conversation about everyone’s favorite films and actors unfolds, and where actors go to connect with their most passionate fan base. We are thrilled to be able to offer fans the chance to be part of that conversation by tweeting their questions and having the opportunity to have them answered live on camera during the award-winning live Oscars All Access.”

Oscars All Access: Red Carpet Live executive producer Meghan de Boer added, “Oscars All Access: Red Carpet Live is the only Oscar show that engages in a direct conversation with the audience, and we are truly excited to partner with Twitter this year. By streaming on their platform, we can bring the fan conversation into the show in real-time, creating a unique experience that makes viewers a part of the biggest event of the year.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.