Oscar Mayer Launches a Bacon-Based Cryptocurrency, and Obviously It's Called Bacoin

Bitcoin enthusiasts are sure to roll their eyes at the admittedly silly stunt, where the value of a Bacoin shifts by the hour and is measured in slices of bacon.

Essentially a giveaway with a varying prize value, Bacoin still puts a fun branded twist on the bizarre roller coaster of cryptocurrencies. The value of a Bacoin is based on the number of times it’s been shared in social media, encouraging those who sign up for a Bacoin to give it a short-term boost by talking about it endlessly—and hey, isn’t that what cryptocurrency is all about?

Oscar Mayer certainly isn’t taking the effort too seriously, as you can tell in this intro video starring “Keith Sizzle,” who’d make for a worthy addition in the line of Pied Piper owners in HBO’s Silicon Valley: