Organic Life Editor James Oseland on Launching a Magazine and Growing Up Punk

The Saveur alum is starting fresh at Rodale

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.


Specs
Current gig Editor in chief, Rodale's Organic Life
Previous gig Editor in chief, Saveur
Twitter: @jamesoseland
Age 52

Why relaunch Organic Gardening as Organic Life?
I felt very instinctually that there is an enormous audience out there for a brand that encompassed all of the things that they were so innately engaged in, from gardening and small-scale farming to cooking to well-being to matters that concern their homes and home lives. Organic Gardening is a legendary brand, and the spirit of that is very much alive in what we're doing, but we've created a very, very different kind of magazine and experience.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in