Oreo Times Stunt to Coincide with Solar Eclipse

Head-turning work by the cookie brand's agencies.


Oreo — which basically started this whole “real-time marketing” thing, remember — staged quite the stunt in London this week with the help of multiple ad/media/PR agencies.

In order to take maximum advantage of today’s rare solar eclipse, the company created a video billboard set to coincide almost perfectly with the movement of the sun itself.

Here’s a sped-up video of the event:

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