Oracle Wants to Bring Big Data to GIFs

The short-form videos have found a home in memes—and brands are noticing

a GIF of Kermit the Frog drinking tea
Oracle is partnering with Giphy. Illustration: Trent Joaquin; Sources: Giphy, Oracle

GIFs play a huge role in turning the internet into the weird and wacky place we love, and now, marketers can use them too.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.