Oracle Wants to Bring Big Data to GIFs

The short-form videos have found a home in memes—and brands are noticing


GIFs play a huge role in turning the internet into the weird and wacky place we love, and now, marketers can use them too.

Oracle has unveiled a branded content partnership with Giphy, the short-form video search engine that powers reaction videos across platforms including Slack, Twitter and Facebook. The content will be hosted on Giphy’s platform using Oracle’s Moat to validate traffic and measure the GIFs’ viewability, along with the time spent on each one.

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