General

Oracle Wants to Bring Big Data to GIFs

The short-form videos have found a home in memes—and brands are noticing

a GIF of Kermit the Frog drinking tea
Oracle is partnering with Giphy.Illustration: Trent Joaquin; Sources: Giphy, Oracle
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

September 23, 2019


GIFs play a huge role in turning the internet into the weird and wacky place we love, and now, marketers can use them too.

Oracle has unveiled a branded content partnership with Giphy, the short-form video search engine that powers reaction videos across platforms including Slack, Twitter and Facebook. The content will be hosted on Giphy’s platform using Oracle’s Moat to validate traffic and measure the GIFs’ viewability, along with the time spent on each one.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

Recommended articles