General

Oracle Wants to Bring Big Data to GIFs

The short-form videos have found a home in memes—and brands are noticing

a GIF of Kermit the Frog drinking tea
Oracle is partnering with Giphy.Illustration: Trent Joaquin; Sources: Giphy, Oracle
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

September 23, 2019

GIFs play a huge role in turning the internet into the weird and wacky place we love, and now, marketers can use them too.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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