Oracle Wants to Bring Big Data to GIFs

The short-form videos have found a home in memes—and brands are noticing

a GIF of Kermit the Frog drinking tea
Oracle is partnering with Giphy. Illustration: Trent Joaquin; Sources: Giphy, Oracle

GIFs play a huge role in turning the internet into the weird and wacky place we love, and now, marketers can use them too.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}