Oracle Just Expanded Its Marketing Cloud With Chatbots and New AI, Accenting a Recent Flurry of Moves

And coming on the heels of measurement and TV deals

Some industry observers may still be getting used to the idea of Oracle as an advertising power player, but with 2017 U.S. digital ad spend hitting $83 billion, per eMarketer, consultancies and agencies should be on their toes—the software giant is on the move.

Today, for its Oracle Cloud Suite, the company will reveal a chatbot platform and artificial intelligence for mobile, video and messaging practices at its Modern Customer Experience event in Las Vegas. At the heart of the initiative is what Oracle calls its “orchestration system,” which lets marketers follow up chatbot sessions with relevant emails to sales prospects, as an example.




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This story first appeared in the April 24, 2017, issue of Adweek magazine. Click here to subscribe.