Oracle Just Expanded Its Marketing Cloud With Chatbots and New AI, Accenting a Recent Flurry of Moves

And coming on the heels of measurement and TV deals

The cloud is behind many advances in modern business. Getty Images

Some industry observers may still be getting used to the idea of Oracle as an advertising power player, but with 2017 U.S. digital ad spend hitting $83 billion, per eMarketer, consultancies and agencies should be on their toes—the software giant is on the move.

This story first appeared in the April 24, 2017, issue of Adweek magazine. Click here to subscribe.
@Chris_Heine Christopher Heine is a New York-based editor and writer.