Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud

The data vendor works with all the major social platforms

The purchase should be a feather in Oracle's cap. Sources: Getty Images, Oracle, MOAT

Oracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that are trying to create the ultimate marketing cloud, and Moat appears to be a feather in its cap.

@Chris_Heine Christopher Heine is a New York-based editor and writer.