Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud
The data vendor works with all the major social platforms
The purchase should be a feather in Oracle's cap.
Sources: Getty Images, Oracle, MOAT
Oracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that are trying to create the ultimate marketing cloud, and Moat appears to be a feather in its cap.
