Oracle Acquires Grapeshot to Help Advertisers With Brand Safety Issues

Company promises to 'close the loop' on measurement

The acquisition comes at a time of uncertainty for the ad-tech space, with GDPR starting next month. Getty Images

Oracle has acquired British marketing technology firm Grapeshot, which touts the ability to help brands contextualize ad placements before making automated bids, keeping them away from unsafe content.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.