Opera Mediaworks: iOS Tops Android for Mobile Ad Revenue
A new report details the ad revenue growth for iOS devices, driven by tablets and video ads.
Opera Mediaworks, a mobile ad platform for brands, has released its Q3 2015 State of Mobile Advertising report, which saw Apple regain the top spot over Android for ad revenue. Android took the top spot in Q1 2015 and held it through Q2. Now, 52.1 percent of all advertising revenue on Opera Mediaworks’ mobile ad platform comes from Apple devices.
The report showed Apple’s growth was mostly due to the iPad, which doubled in volume to account for 8.3
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