An Open Letter to Marissa Mayer

Yahoo has serious problems, but attracting users isn't one of them

We know that Marissa Mayer understands what it's like to work for an ad-supported business; she helped build possibly the best ad machine the world has ever seen. This isn’t Scott Thompson, who seemed unfamiliar with how banners work, or Carol Bartz, who apparently thought that ad sales executives were optional. Even though Mayer’s a product/Alley/tech person at heart, she’s at least not unfamiliar with the concept of a media business.