Open Enrollment and the Reluctant Health Insurance Shopper

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Many industries have seasonal patterns. If you are a marketer, you know the ebbs and flows of your industry and invest in a significant marketing presence during the peak season. In healthcare, the major season is “Open Enrollment.” From now through mid-December, consumers will see a surge in ads for medical groups, hospitals and health plans. Is it worth it?

It should be. Open enrollment consists of three overlapping windows of opportunity:

  • Consumers who get health insurance through their employer will have an opportunity this fall to renew or change their coverage for 2019.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in