In another sign the out-of-home advertising market is returning to pre-pandemic levels, Vistar Media, an automated platform for digital ads, received $30 million in Series B funding from Lamar Advertising Company, an outdoor advertising firm that operates billboards, logo signs and transit displays in the U.S. and Canada.
“We knew that out of home would have a comeback,” Michael Provenzano, Vistar Media’s CEO, told Adweek. “Around March and April, we started seeing some light on the other side around vaccines.
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