Only 17% of the Fortune 500 Are Active on Pinterest (Study)
Rivalfox found that while 38 percent of the Fortune 500 have some kind of Pinterest presence, only 17 percent use Pinterest regularly
While most Fortune 500 companies are active on Facebook or Twitter, only a few have an active presence on Pinterest, according to a new study by Berlin-based competitive intelligence platform Rivalfox.
Rivalfox found that while 38 percent of the Fortune 500 have some kind of Pinterest presence, only 17 percent use Pinterest regularly (posting at least once every two months).
Rivalfox CEO Alex Ivanov told SocialTimes that many Fortune 500 companies are forgoing a huge opportunity by ignoring Pinterest:
Fortune 500 companies are absolutely missing out by not being active on Pinterest, particularly if their target audience includes women with disposable income.
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