Super Bowl Commercials

Only 1 of Trump’s 2 Proposed Super Bowl Ads Ran During the Game

After a late strategy change, his second commercial aired in the 'post-gun' pod

president trump sitting with his finger on his head
The Trump campaign said it would be running two ads during the Super Bowl, but only one spot actually aired in-game.Getty Images
sara.jerde
By Sara Jerde

As it turns out, Donald Trump’s “60-second Super Bowl buy” wasn’t really a 60-second Super Bowl buy after all.

The president had a 30-second campaign spot that appeared in the first quarter of the game centered on Alice Johnson, who was granted clemency in 2018.

The second 30-second commercial did not air until minutes after the game ended, before the Vince Lombardi Trophy was presented. Official Super Bowl spots are defined as advertisements that run between kickoff and when the clock runs out.

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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