In This Online Store, Viewing Ads Could Lead to Discounts

Jet.com is lowering bills wherever it can


New e-commerce site Jet.com plans to turn advertising revenue into consumer savings. CEO Marc Lore developed the site to get a piece of the potentially trillion-dollar e-commerce market, and to do that, every savings corner will be cut, he says.

So, if Jet.com can generate big traffic to the website and eventually earn ad revenue, the money it makes from digital ad sales would go toward lowering prices, Lore said today.

Jet.com looks like a slimmed-down version of Amazon, with a wide range of product categories and a promise to sell everything for less than its rival.

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