Online Shopping: Now, Inside Display Ads!

AOL’s Project Devil launches in-ad e-commerce function


A year after launching its flashy Project Devil ad service, AOL today announced plans for a new feature that promises to help performance marketers circumvent the dreaded click-through (or, in many cases, lack thereof).

Project Devil will now offer consumers the ability to complete e-commerce transactions within the ad itself.

Sure, even the most guileless Internet surfer would hesitate before turning over credit card information to a banner ad. That’s why the ads simply pull content directly from advertisers’ e-commerce sites.

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