Online Retailers: Go Where the Customers Are (Report)

Most people prefer desktop or laptop computers for online shopping and use mobile devices for research or in-store assists.

Ecommerce and social media are deeply intertwined parts of the digital economy. Still, there is a lot for social marketers to learn a lot from online shoppers by paying attention to changing consumer behaviors. A report from digital commerce consultancy SUMO Heavy examines how ecommerce is changing and offers insights for both advertisers and ecommerce providers.