Advertising History Is Made -- Web Ads Overtook Newspaper Ads in 2010

Okay, the deed is done: online has finally beaten print. The advertising dollars have been counted, and it looks like bits and bytes are prevailing in 2010, though the margin is slim. According to research from eMarketer, writes Peter Kafka of AllThingsD, web advertising spend is poised to hit $25.8 billion in 2010, while newspaper ad spend will reach $25.7 billion. Interestingly, $3 billion of the 2010 newspaper take is actually online.

This is a day we’ve all seen coming for quite a while.

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