Online Grocery Delivery Is Still Wildly Experimental

No one-size-fits-all option here

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

When you consider all of the available online grocery delivery options in the U.S., it’s hard not to think grocers and platforms alike are throwing stuff against the wall to see what sticks.

Sure, online grocery offers convenience for consumers who no longer have to physically go to the store, march up and down aisles with restless children and/or spouses, navigate around other shoppers, wait in line to pay and schlep everything home—but America has 326 million consumers spread across 3.8



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.