Online Grocery Delivery Is Still Wildly Experimental

No one-size-fits-all option here

Grocery stores are still struggling how to efficiently accomplish the last mile of deliveries. Getty Images

When you consider all of the available online grocery delivery options in the U.S., it’s hard not to think grocers and platforms alike are throwing stuff against the wall to see what sticks.

This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.
@lisalacy Lisa Lacy is Adweek's Commerce Editor.