Online Advertisers Getting Ripped Off—By Themselves

IRI Report says that brands waste tons of dollars not on bots, but non-interested humans

A lot of online advertisers are worried these days about getting ripped off—whether they end up buying non-viewable ads that run below the fold of websites to ads that never reach actual human beings. But a new report from Information Resources, Inc. (IRI) which has long tracked the impact of media on real purchase behavior says waste is rampant in online media—not because of deception, but rather, neglect.