Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
The online ad fraud issue is far worse than you think. It involves organized crime, Russian millionaires, ex-bank robbers and one-sixth of the computers in the U.S. Oh, and forget those estimates of a few million at stake. Rather $6 billion is being stolen from advertisers—$6 billion.
Those are just some of the explosive charges being leveled by White Ops, a Web security firm born of experts from the bank fraud and Internet securities industry—i.e., the best of the best hacker fighters in the country.