Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.

GlobalWebIndex surveyed internet users aged 16-64 and found that 28 percent of all time spent online is consumed by social media, which equates to about 1.69 hours each and every day.

Now, here’s where the study gets interesting, and somewhat confusing – the second most popular online activity in the poll is micro-blogging, which takes up 13 percent of our time.

Micro-blogging?