How Will The Facebook Ad Landscape Change In 2013?

As more users and brands have joined Facebook, the ways that companies market to fans (and potential fans) have changed greatly. At first, marketers were obsessed with getting likes, and then the focus was on engagement. What's next? Mike Onghai, founder of social marketing platform AppAddictive, feels that companies will start paying more attention to their current fans in an effort to turn likes into sales.

As more users and brands have joined Facebook, the ways that companies market to fans (and potential fans) have changed greatly. At first, marketers were obsessed with getting likes, and then the focus was on engagement. What’s next? Mike Onghai, founder of social marketing platform AppAddictive, feels that companies will start paying more attention to their current fans in an effort to turn likes into sales.

Onghai — whose company works with brands such as Vonage — talked with AllFacebook about how the ad landscape will change in 2013.

Onghai said he sees more businesses focusing on converting fans into sales rather than attracting new people to like their pages.

He

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