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Onerous Ecommerce Checkout Processes May Be Driving Millennials Away

Experian study finds desire for frictionless security

42% of millennials would engage in more online transactions if there weren’t so many security hurdles.Getty Images
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By David Cohen

June 5, 2018

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle—apply here to attend.

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Headshot of David Cohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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