One Weakness To Facebook's Social Analytics: Short URLs

When Facebook released their Social Analytics service last week I was extremely enthusiastic. It’s a huge move by Facebook to open up data about how many users are sharing, commenting on, liking, and clicking URLs on the site. I still am extremely enthusiastic, however today I realized a huge flaw in the system: short URLs.

For those that are more web savvy, there’s no doubt that you’ve heard of services like bit.ly, tinyurl, and others which let you compress long URLs into short ones.