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Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins.
The social network also announced that the availability of Promoted Pins was extended to the U.K., with other markets to be added “very soon.” Promoted Pins had previously been available only in the U.S.
Head of partner activation Francis Larkin described the three new types of Promoted Pins in a blog post:
- One-tap Pins: Just tap a one-tap Pin in your feed to jump directly to the site it came from so you can quickly learn more.