Pinterest Adds Three New Types of Promoted Pins

Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins.

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins.

The social network also announced that the availability of Promoted Pins was extended to the U.K., with other markets to be added “very soon.” Promoted Pins had previously been available only in the U.S.

Head of partner activation Francis Larkin described the three new types of Promoted Pins in a blog post:

  • One-tap Pins: Just tap a one-tap Pin in your feed to jump directly to the site it came from so you can quickly learn more.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in