1 Out of 3 Internet Users Are Social Creators (Report)

According to a study from Yahoo, nearly 60 percent of marketers plan to increase their influencer marketing budgets in the next 12 months.

Brands are starting to take influencer marketing more seriously: According to a study from Yahoo, nearly 60 percent of marketers plan to increase their influencer marketing budgets in the next 12 months. Despite the maturation of the industry and the proven return on investment of influencer marketing, there are many skeptics who aren’t convinced.