What One FinServ Marketer Gets About Print and Direct Mail

Financial services can be complicated to contemplate. Well, for me at least. There are so many options available now – both from traditional institutions and all of the online disruptors — but who has the time to look at them all?

This is why I was happy last week to see a brand new print magazine pop up in the mail from American Heritage Federal Credit Union.

American Heritage is the 121st largest credit union in the country, with 800 sponsor companies and nearly 160,000 members (full disclosure: I’m one).

They call this The Patriot, and reading it has been really interesting.

AW+

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