Columbia Pictures partnered with Spotify to back Friday’s theatrical release of Once Upon a Time … in Hollywood, the ninth film from legendary director Quentin Tarantino.
The studio will take over Spotify’s TV & Movies hub, which is available in 12 countries: Australia, Belgium, Canada, Chile, France, Germany, Italy, Netherlands, Spain, Sweden, the U.K. and the U.S. Free and Premium users will be able to access the content.
Spotify said this initiative marks only the second time a single film has taken over one of its hubs, and the first time globally.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in