Once Considered Gimmicky, Branded AR Is Having Its Moment

The tech has come into its own as a marketing tool

a baby shooting lasers from it eyes on the left and the right says baby laser tag
Amazon Prime Video is just one brand that's delved into AR to substitute for real-life activations. Amazon Prime Video

Before the world went into quarantine, sunglasses maker Bollé had a simple and reliable tactic for sales success: have the customer try on a product with a sales assistant present. More than half the time, boom, a sale was made.

This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.