The Once and Future Steve Jobs

Is he a role model?

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

In 1998, Jay Chiat, whose agency, Chiat/Day, helped invent the Tao of Apple, was trying to convince me of Steve Jobs’ epochal importance. Jay and Steve had become good friends (although Chiat also regarded Jobs as being epochally irritating), and I figured his regard for Jobs was more sentimental than historical. After all, at that point in time, 20 years after Apple had started, almost nobody but the most faithful would have credited Apple with being much more than a specialty enterprise.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in