On the Adweek Podcast: Lessons From HQ Trivia, Plus Ecommerce's Brick-and-Mortar Obsession

Appointment programming and scarcity are back

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Addictive and occasionally frustrating, app sensation HQ Trivia has become 2018’s biggest digital obsession. And while copycats are already emerging, the bigger question is this: What lessons can be learned from HQ?

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