On the Adweek Podcast: Lessons From HQ Trivia, Plus Ecommerce’s Brick-and-Mortar Obsession

Appointment programming and scarcity are back

What can marketers and media companies learn from HQ's success? And how does it plan to make money? Photo: Justin Bettman for Adweek; Suit: Shinesty; Prop styling: Dianna McDougall

Addictive and occasionally frustrating, app sensation HQ Trivia has become 2018’s biggest digital obsession. And while copycats are already emerging, the bigger question is this: What lessons can be learned from HQ?

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."