On St. Patrick's Day, Jameson Is Serving Up Innovative Ads Via Twitter, Snapchat and Uber

The whiskey brand is going all out

Alcohol marketers such as Jameson and Bud Light are all over digital on St. Patrick’s Day, trying to be as innovative as possible on this Hibernian version of Mardi Gras. In fact, Jameson is having one of the more interesting whiskey marketing weeks in the history of interactive media.

Sound like a 150-proof statement? Well, consider that today the Irish single malt whiskey brand is offering Twitter users who see its promoted tweets the chance to get a free Jameson T-shirt delivered within two hours.

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