On National Donut Day, Dunkin' Donuts Will Sponsor the First Branded Face Filter on Kik

Along with a sponsored Snapchat lens

While it might seem like every other day is National [fill in the blank] Day, Dunkin’ Donuts is going all out on social media in honor of National Donut Day.

Tomorrow, the Boston-area brand is debuting several features across multiple platforms to raise awareness for the unofficial celebration, including the company’s first sponsored lens on Snapchat. Dunkin’ Donuts will also be the first brand to sponsor a new type of video sticker on Kik. The feature on the messaging app feels a little like the types of face filters that are now popular on Snapchat and Instagram, but instead of integrating with a person’s face, the stickers just stick to it.

“I’d say the dollars really do go where we see innovation and where the eyeballs are,” said Melanie Cohn, senior manager of digital and social media at Dunkin’ Donuts.

Here’s a look at what Dunkin’ Donuts has planned for the day:


One of the...



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in