On Mobile, Black Friday Matters More Than Cyber Monday

Reach your customers with just what they’re looking for at just the right time, targeting them on Black Friday, learning from what works on Black Friday and then pushing again on Cyber Monday.

When you’re a consumer tech company planning your Q4 marketing budget, it’s easy to think of Black Friday as a relic of the brick-and-mortar world: people waiting at the doors at Best Buy or laden with shopping bags from Macy’s, buying for others or for themselves.