On Convergence

Earlier this week, Geoff Livingston wrote a post about Convergence. Geoff referred to the convergence of marketing, customer service and PR. Not only are those fields converging but there is a rapid convergence of traditional and new media. We learned earlier today that the new Jackass movie will have its premier on the web. This convergence is powerful. Over a week ago I said that we would begin covering the convergence of social technology, advertising and media.