Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools

Workers can better access deep troves of info

The agency's chatbot AUBI can handle complex data sets. Annalect

Omnicom’s newest data scientist hire is a chatbot—kind of.

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@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.