Executives from several major tech companies, agencies and media companies are joining the board of a blockchain consortium devoted to setting standards for using the technology in digital advertising.
IBM, Omnicom Media Group, Reprise, Meredith Corp., Salon and CoinDesk are putting their names behind AdLedger, a nonprofit research and development group that aims to both support the emerging technology and make sure the blockchain ecosystem doesn’t develop in a haphazard way. The board also includes representation from blockchain companies such as MAD Network CEO Adam Helfgott, who is a founding member of AdLedger.
The first eight members of the board—which will have around 15 members—were announced today in Cannes, where a number of executives spent the week talking about blockchain technology and how it might help create a more transparent environment for digital advertising.
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