OLLY’s Pandemic Pivot Led to a Sell-Out First Month

"Spend like a big brand, but convert like a startup"

Emily Zwerner, OLLY’s director talking in a video interview

When the pandemic accelerated the shift from in-store to ecommerce, the direct-to-consumer wellness company OLLY recalibrated its marketing strategy. The team viewed it as an opportunity to meet potential customers where they were: At home and online. 

@writertara Tara is a freelance writer for Adweek covering performance marketing.