Olivia Wilde and Gus Van Zant Ink Deals With Learnist

Popular smartphone app attracts big names

Learnist, an app that's grown to three million monthly active users in less than two years, is ready to test the so-called freemium market. For the uninitiated, "freemium" is a tactic in which a mobile app is offered for free before monetizing it through premium content.

The San Francisco-based company forged deals with director Gus Van Sant, actress Olivia Wilde, designer Danny Forster, MythBusters TV host Kari Byron, former NFL star Dhani Jones and author Brad Meltzer.

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