Olivia Wilde and Gus Van Zant Ink Deals With Learnist

Popular smartphone app attracts big names

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Learnist, an app that's grown to three million monthly active users in less than two years, is ready to test the so-called freemium market. For the uninitiated, "freemium" is a tactic in which a mobile app is offered for free before monetizing it through premium content.

The San Francisco-based company forged deals with director Gus Van Sant, actress Olivia Wilde, designer Danny Forster, MythBusters TV host Kari Byron, former NFL star Dhani Jones and author Brad Meltzer.

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