Older Users Are Most Influenced by Ads on Instagram (Report)

The group most likely to search out products after seeing Instagram promoted posts is those aged 65 through 74

Instagram has become essential to any digital marketing strategy. However, with the huge influx of users in recent years, it’s imperative that your marketing strategy take note of the shifting demographics at the visual social network. A report from Influence.co, a provider of influencer marketing tools, examines the performance of promoted posts to find out which were the most engaging and why.