While the average age of social media users is fairly young, a large percentage of social media profiles belong to adults 55 and over.
Did you know that one in five Twitter users are over the age of fifty? Or that of the 53 percent of
of Americans 65 and older who use the Internet, 77 percent of them are active on a typical day?
What’s more, the older generation has the most spending power of any age group and accounts for 80 percent of all online luxury travel spending.