Old Spice Guy Bids Farewell To Fans After Achieving Social Media Domination

As quickly as Old Spice’s video response campaign began on Tuesday, it ended Wednesday night as Old Spice guy posted a farewell video to fans. In a video response to “everyone”, actor Isaiah Mustafa says, “Like all great things, this too must end.” However, after dominating the social web for about 48 hours, uploading nearly 200 viral response videos to YouTube, receiving blog coverage and a barrage of comments and tweets, this campaign may be gone but won’t soon be forgotten.

Old Spice’s campaign may well be one of the best social media campaigns of all time. ReadWriteWeb revealed how the whole production was organized: