Ogilvy Survey Shows Trust in Traditional Media Is Continuing to Erode

The results of their 2018 Global Media Influence Survey was released at Cannes yesterday

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Ogilvy unveiled the results of its 2018 Global Media Influence Survey at Cannes Lions yesterday, which shows that trust in traditional media outlets is continuing to decline.

The fifth annual survey of over 350 journalists found that 50.4 percent of reporters surveyed said that traditional media was the most trusted platform, down from around 72 percent in 2016.

Despite revelations around fake news on social platforms, social media is the second most trusted news platform in North America, at 17 percent, which is up from 12 percent last year.



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