Ogilvy & Mather Inks a Data Deal to Help It 'Create More Tailored Messaging'

Clients stand to gain from real-time stats

Ogilvy & Mather North America has forged a partnership with analytics company Hundredx that will give the ad agency new real-time data for campaigns, mobile apps and websites. New York-based Ogilvy didn't name the brands that would use the stats, stating that its general client list—which ranges from Dove to UPS to Volkswagen—would stand to benefit.