Ogilvy & Mather North America has forged a partnership with analytics company Hundredx that will give the ad agency new real-time data for campaigns, mobile apps and websites. New York-based Ogilvy didn't name the brands that would use the stats, stating that its general client list—which ranges from Dove to UPS to Volkswagen—would stand to benefit.
"We want to show them the value of this data to improve the design and delivery of branded experiences at every point of customer contact–in product, customer service, communications and more," said John Seifert, chairman and CEO at Ogilvy & Mather North America.
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