Offerpal Moves Further Into Mobile Social Monetization with Tapjoy Purchase, Publishes Mobile Ad Policy

Key social gaming mechanics — free games, viral growth, virtual goods — are still being figured by mobile app developers. But social monetization company Offerpal is trying to get a jump on the market with its purchase today of mobile developer TapJoy, as Offerpal chief executive George Garrick tells us. Like others in mobile and social gaming, he sees virtual goods monetization on mobile devices being at the same place as it was on social gaming a couple years ago — there’s a lot of room to grow. And, to avoid further issues around questionable offers and other forms of online advertising, the company also just released a set of mobile advertising guidelines.