Offerpal Media Adds Display Ad Network To Their Social Media Offerings

Offerpal, one of the leading monetization solution providers on the web, announced today a new display advertising network that complements their existing offers platform. The Offerpal goal is to establish themselves as the central conduit by which advertisers can reach social application users on the web, and with this new announcement they certainly broaden their appeal. The question is what types of display ads they will present to users, and we’ll learn more as the service rolls out.

The new service was announced at the ad:tech digital marketing conference in San Francisco, and Offerpal went into details about the service. The display ads will include IAB-standard sized ad units as well as rich-media advertisements (that include flash animations and video). Offerpal’s network averages 100 million unique visitors per month and spans over 2,000 sites, so this new category of advertising has the potential to grow into a huge ad network.