Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain DealDash—an auctions-based Web player focusing on heavily discounted items—beating out the likes of Coca-Cola and Walmart when it comes to the social platform's People Talking About This (PTAT) metric?
PTAT rates brand posts according to how many interactions they generate, such as likes, shares, comments, mentions, check-ins, etc.