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How crucial are the swing states in the presidential race? So crucial that President Obama is once again taking the chase for votes to the virtual battlegrounds of the video game world.
Starting today, the Obama campaign will begin running ads across multiple video game titles from Electronic Arts, including the new Madden NFL 13, in the key Electoral College-tilting states of Ohio, Nevada, Colorado, Iowa, New Hampshire and Virginia. The ads are aimed at encouraging the gaming demographic to take advantage of early voting in these states.